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Death by Cupcake: The Fetishization of Motherhood

July 13, 2012 Jody Day 18

It is perhaps not a coincidence that as becoming a mother has become an unattainable option for many women and couples, the trappings of motherhood have become fetishized. From the designer buggies (a Range Rover buggy anyone?) to the cult of the yummy mummy and her yoga-flat tummy (what a ridiculous pressure to put on a woman who’s just given birth to a new human being!) to the mini-me designer clothes ranges and babyccinos (cappuccino without coffee, if you were wondering), children are treated like precious and breakable artefacts and motherhood has become a competitive and rarified sport. This is […]

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